This year, I decided to repeat that experiment with a few extra tools. This tool, however, is the most expensive among the contestants. It is a desktop application, and their UI is not the most user-friendly. Besides, searching for email addresses took me more than 20 minutes. If you own or manage a similar tool and would like to see it included in this test next time, find my email address , drop me a line, and I will gladly add it. You can add the name of your prospect to the search.
Just fill in the fields and let it work its magic. Rapportive comes in handy. Move the cursor over the email address one by one and observe. Gmail will show you if the email address is associated with a Google profile, while the LinkedIn Sales Navigator extension will reveal if this email address belongs to a LinkedIn account you must be logged in to LinkedIn for that.
If both Sales Navigator and Gmail remain silent, you can run another check by searching for the exact match of your best guess on Google or another search engine to see if it was mentioned anywhere on the Web. Sometimes email addresses like newsletter domainname. Most big companies have either a contact form on their website or list a generic email address for inquiries e. Those inboxes are mostly handled by support teams or by VAs.
Let me show you how you can find prospects AND their email addresses in bulk for your outreach. Use these methods responsibly. Respondents collectively articulated several major themes tied to those insights and explained in the sections below the following graphic. Several longer additional sets of responses tied to these themes follow that summary.
The following section presents an overview of the themes found among the written responses, including a small selection of representative quotes supporting each point. Some comments are lightly edited for style or length. Most respondents who expect the environment to worsen said human nature is at fault. For instance, Christian H. These experts predicted that the problem of misinformation will be amplified because the worst side of human nature is magnified by bad actors using advanced online tools at internet speed on a vast scale.
Christian H. Michael J. And many others. These very diverse players would likely oppose or try to subvert technological or policy interventions or other attempts to insure the quality, and especially the disinterestedness, of information. While propaganda and the manipulation of the public via falsehoods is a tactic as old as the human race, many of these experts predicted that the speed, reach and low cost of online communication plus continuously emerging innovations will magnify the threat level significantly.
A professor at a Washington, D.
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It is nearly impossible to implement solutions at scale — the attack surface is too large to be defended successfully. Anonymous professor. The public can grasp the destructive power of nuclear weapons in a way they will never understand the utterly corrosive power of the internet to civilized society, when there is no reliable mechanism for sorting out what people can believe to be true or false. Now I feel that people will tend to look for confirmation of their biases and the radical transparency will not shine a cleansing light. Therefore there is ever more information that competes for attention, for credibility and for influence.
The competition will complicate and intensify the search for veracity. Of course, many are less interested in veracity than in winning the competition. Producers have an easy publishing platform to reach wide audiences and those audiences are flocking to the sources. The audiences typically are looking for information that fits their belief systems, so it is a really tough problem. Starr Roxanne Hiltz. They are happy hearing what confirms their views. And people can gain more creating fake information both monetary and in notoriety than they can keeping it from occurring.
When the president of the U. And the political environment is bad. There are multiple information streams, public and private, that spread this information online. We can also not trust the businesses and industries that develop and facilitate these digital texts and tools to make changes that will significantly improve the situation. It seems unlikely that government can play a meaningful role as this referee. We are too polarized. Too many Americans will live in political and social subcultures that will champion false information and encourage use of sites that present such false information.
There were also those among these expert respondents who said inequities, perceived and real, are at the root of much of the misinformation being produced. It is impossible to make the information environment a rational, disinterested space; it will always be susceptible to pressure. People will continue to cosset their own cognitive biases. When there is value in misinformation, it will rule. Big political players have just learned how to play this game. The current [information] models are driven by clickbait, and that is not the foundation of a sustainable economic model.
There is too much incentive to spread disinformation, fake news, malware and the rest.
Governments and organizations are major actors in this space. As long as these incentives exist, actors will find a way to exploit them. These benefits are not amenable to technological resolution as they are social, political and cultural in nature. Solving this problem will require larger changes in society.
A number of respondents mentioned market capitalism as a primary obstacle to improving the information environment. The information that will be disseminated will be biased, based on monetary interests. They eschew accountability for the impact of their inventions on society and have not developed any of the principles or practices that can deal with the complex issues. They are like biomedical or nuclear technology firms absent any ethics rules or ethics training or philosophy. It would be wonderful to believe otherwise, and I hope that other commentators will be able to convince me otherwise.
Conflict sells, especially to the opposition party, therefore the opposition news agency will be incentivized to push a narrative and agenda. Any safeguards will appear as a way to further control narrative and propagandize the population.
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They cited several reasons:. A share of respondents said a lack of commonly shared knowledge leads many in society to doubt the reliability of everything, causing them to simply drop out of civic participation, depleting the number of active and informed citizens. The success of Donald Trump will be a flaming signal that this strategy works, alongside the variety of technologies now in development and early deployment that can exacerbate this problem.
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Philip J. These are the main causes of the deterioration of a public domain of shared facts as the basis for discourse and political debate. These people will drop out of the normal flow of information. Jamais Cascio. What is truth?
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What is a fact? Who gets to decide? Each can have real facts, but it is the facts that are gathered that matter in coming to a conclusion; who will determine what facts will be considered or what is even considered a fact. Some respondents predicted that a larger digital divide will form.
Those who pursue more-accurate information and rely on better-informed sources will separate from those who are not selective enough or who do not invest either the time or the money in doing so. Anonymous respondent. This will use a combination of organizational and technological tools but above all, will require a sharpened sense of good judgment and access to diverse, including rivalrous, sources.
Outside this, chaos will reign. However, when consumers are not directly paying for such accuracy, it will certainly mean a greater degree of misinformation in the public sphere. That means the continuing bifurcation of haves and have-nots, when it comes to trusted news and information. Many who see little hope for improvement of the information environment said technology will not save society from distortions, half-truths, lies and weaponized narratives. In the arms race between those who want to falsify information and those who want to produce accurate information, the former will always have an advantage.
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Many of those who expect no improvement of the information environment said those who wish to spread misinformation are highly motivated to use innovative tricks to stay ahead of the methods meant to stop them. They said certain actors in government, business and other individuals with propaganda agendas are highly driven to make technology work in their favor in the spread of misinformation, and there will continue to be more of them. There are a lot of rich and unethical people, politicians, non-state actors and state actors who are strongly incentivized to get fake information out there to serve their selfish purposes.
Jason Hong. Scott Spangler , principal data scientist at IBM Watson Health, said technologies now exist that make fake information almost impossible to discern and flag, filter or block. Lastly, the incentives are all wrong. Those wanting to spread misinformation will always be able to find ways to circumvent whatever controls are put in place.
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Some respondents expect a dramatic rise in the manipulation of the information environment by nation-states, by individual political actors and by groups wishing to spread propaganda. Their purpose is to raise fears that serve their agendas, create or deepen silos and echo chambers, divide people and set them upon each other, and paralyze or confuse public understanding of the political, social and economic landscape.
Anonymous project leader for a science institute. This has been referred to as the weaponization of public narratives.
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